Business Intelligence Digital Technology Service Industry

Question: Discuss about theBusiness Intelligence for Digital Technology Service Industry. Answer: Reasons Make It Work Inc. implemented the business intelligence project with the aim of assessing its business processes and identifying issues that need to be addressed. The project was also intended to enable the company to identify and leverage opportunities available to expand its growth. As the companys customer base increased, the management focused on becoming one of the largest companies serving consumers in the digital technology service industry. To realize this goal, the goal had to build a strong brand appeal and spread brand awareness among the target consumers. Make It Work had to determine various issues affecting its business processes and operations and resolve to mitigate their effects. Additionally, the company had to identify emerging opportunities and tap them to enhance the companys competitive advantage and attract more customers. Make It Work realized the business intelligence project could enable it to track various key aspects that defined the companys image. Through the project, the company could determine issues that affected its services. It could track various key performance indicators (KPI) that indicated the companys performance and issues affecting its operations. The company could also assess performance metrics to determine levels of customer satisfaction and other performance measures. Besides assessing the companys performance, a business intelligence project could evaluate sales made and other financial measures relevant to the companys growth. Tracking these metrics was important for the company as the management wanted to continuously evaluate its financial performance as it expanded business operations to ensure its services satisfied its customers. Make It Work focused on developing a strategy that could support early detection of issues that required to be addressed in time to mitigate their effects on the company operations. By collecting information such as customer reviews, the company could determine levels of customer satisfaction and quality of services offered. By leveraging a business intelligence project, the company could track issues affecting the company and categorize them based on the risk they posed which would ensure that they were resolved in an appropriate manner. This would be critical in enhancing the companys responsiveness to emerging issues. For the company, adopting the business intelligence project implied that its IT capabilities would be improved as it could become more flexible to dealing with dynamics of the business environment as well as improving its responsiveness to threats and opportunities. The company also sought to implement the project to enhance teamwork among employees which would be key in improving productivity and output. Outcomes Make It Work has significantly improved its operations and customer satisfaction after implementing the business intelligence project. The project allowed the company to leverage its core competencies to improve business processes. Its business operations have become customer-oriented which has played an instrumental role in satisfying the companys customers. Through the project, the company has been able to use information obtained to identify issues affecting its financial performance and customer satisfaction. This has been instrumental in enabling the company management to resolve such issues in time. For example, customer service agents can detect issues with service quality and connect with customers to identify the issue. As such, they can make informed decisions in tackling the service to improve customer satisfaction. This has been key to improving performance and service delivery as some processes can be completed within a short time. The project has also enabled the compan y to collect and review feedback from customers. With its augmented IT capabilities, the company can assess customers reviews and rating score to determine the performance of the company and the brand perception of the target customers. Business intelligence project has been key in assisting the company in assessing the data it collects. With the project, Make It Work can calculate key performance indicators in relation to customer satisfaction and financial performance. The project incorporates constraints which trigger alerts if issues are noted. For example, when the rating score drops below 3.8 the system sends alerts such as emails to the relevant stakeholders which enables the problems to be discovered and resolved. By continuously tracking customer feedback, the company has become effective in determining issues that may be undermining service delivery. This allows the company to quickly respond to the issues by implementing remedial actions to improve customer satisfaction and enhance brand image. By leveraging on the project, Make It Work has gained the capability to deliver an excellent customer service which has enabled the company to attract more customers and encourage repeat purchases. As a result, the companys sales and revenues have continuously grown as its loyal customer base increases. The business intelligence project implemented has enabled the company to improve teamwork in the company aimed at improving the quality of service delivered. Through the project, the company can maintain communication with the staff and interact with them to ensure their performance meets the companys objectives. Additionally, the project enables the company to gain a better understanding of customer purchasing habits as the company can analyze data in the customer database. This enables the company to align its services with customer needs and make its processes customer-centric. Through the project, Make It Work has gained the capability to track sales data and analyze it to determine its financial performance. The project provides features that analyze sales data and identify the growth rate of the company. This has allowed the company management to manage its operations to reduce operation costs and improve its competitive advantage. As an integral component of the companys IT system, the business intelligence project has played a paramount role in enhancing business processes by supporting data analysis which has improved the companys capability in detecting and resolving problems. Additionally, the companys responsiveness has increased as it can quickly prioritize and address issues. Through the business intelligence project, Make It Work has improved customer experience which gives the company a competitive edge in the market. The project has been instrumental in increasing company growth in terms of sales and customers as it has enabled the company to improve the quality of service offered. The company has also gained recognition in its industry due to its quality service and has forged relationships with various companies.