Wednesday, December 25, 2019

Walt Disney A Hero Of The Twentieth Century - 2018 Words

Walt Disney Bre’Osha Franklin Dr. White Miles College May 5, 2017 Abstract Walt had an early interest in art, he would regularly sell his drawings to neighbors. He then went off to start his art career, by studying art and photography by going to McKinley High School in Chicago. Walt started to love, and acknowledge nature and wild life, family, and community, which were a large part of agrarian living. Even though his dad could be very strict, and there was never really any money, Walt was encouraged by his mom, and older brother Roy to seek after his talent. Walt Disney is a legend; and a hero of the twentieth century. His overall prevalence depended on the standards which his name speaks to: creative energy, confidence, creation, and†¦show more content†¦entered the war. Walt wanted to join the armed force, however he was rejected in because he was to young. Since he really wanted to have some part in the war he turned into a volunteer with the Red Cross. Within a week, he was sent to the front and didn t return for one to two years. At the poin t when Walt came back from the wars he told his dad that he wanted to become an animator, but his dad didn t approve of that. Walt really didn t care for his dad opinion and he enrolled in art school. Walt went to art school for some time in both Missouri and Kansas City and after that later found an job at an advancing firm in Kansas. There he met an extremely capable man named Ubbe Iwerks. Ubbe was an amazing artist and he and Walt ended up being great friends. Walt and Ubbe worked for the duration of the day for the promoting organization, however around evening time they concentrated the craft of movement and explored different avenues regarding approaches to make activity smoother by utilizing light and a camera. Walt soon quit his work at the publicizing firm since he was not content with the work he was doing, and he found a vocation in Kansas City at a Film Ad Company. Walt was immediately let go from this employment and having no place else to go, he returned home. Walt and his sibling Roy chosen to frame their own business accessible occupations didn t permit them the inventive opportunity they merited. They found a little place to set up their ownShow MoreRelatedWalt Disney Is A Hero Of The Twentieth Century2068 Words   |  9 PagesWalt had an early interest in art, he would regularly sell his drawings to neighbors. He then went off to start his art career, by studying art and photography by going to McKinley High School in Chicago. Walt started to love, and acknowledge nature and wild life, family, and community, which were a large part of agrarian living. Even though his dad could be very strict, and there was never really any money, Walt was encouraged by his mom, and older brother Roy to seek after his talent. Walt DisneyRead MoreAnalysis Of Animal Subjects Of The Graphic Novel 1158 Words   |  5 Pagesand how their stories pan out. As society changes, so did the animals in animation.: â€Å"as the twentieth century progressed, the definit ion of animal hero in realistic animal fiction generally changed from wild animals that were heroic for surviving against all odds to domesticated animals that were heroic for rescuing humans from wild beasts† (Oswald 135). This is clear even within one studio. Take the Disney films Bambi and Bolt. Bambi is a 1942 classic movie, featuring a small deer becoming the GreatRead MoreThe Lion King s Model Of The Hero s Journey Push An Agenda Towards Adults1139 Words   |  5 Pagesrelatively a new technology in the late twentieth century. Disney had previously used CGI in the Beauty and the Beast and Aladdin, but had not attempted at recreating a thousand wildebeests over a hilltop. The Lion King banked a staggering nine hundred and sixty-eight million dollars during its time in theaters, making it the highest- grossing animated film of their released year. Furthermore, the Lion King was a production of Walt Disney Animation Studios â€Å"Disney Renaissance† in 1989 to 1999 in whichRead MoreEssay on Disneys Medievalesque Sleeping Beauty4008 Words   |  17 PagesDisneys Medievalesque Sleeping Beauty It was not once upon a time, but in a certain time in history, before anyone knew what was happening, Walt Disney cast a spell on the fairy tale. He did not use a magic wand or demonic powers. On the contrary, Disney employed the most up-to-date technological means and used his own American grit and ingenuity to appropriate European fairy tales. His technical skills and ideological proclivities were so consummate that his signature obfuscated the namesRead MoreBuffalo Bill and Disney Essay2756 Words   |  12 PagesBuffalo Bill and Disney More than seventy years after Buffalo Bill â€Å"taught† the history of the West to a curious nation, Disneyland embarked on a strikingly similar course. Relying on creative marketing, star appeal, the American fascination with all things western, and, most important, an exceedingly glib portrayal of history, Disneyland in a strange way completed the story that Buffalo Bill started in 1883. Although the eras, to be sure, were decidedly different, history was delivered in exactlyRead MoreManga and Anime in the Japanese Culture Essay1146 Words   |  5 PagesJapanese Buddhist monks that lived during the twentieth century. They drew illustrations on scrolls of funny looking animals that dressed up and played the roles scholars and monks. Also, the scroll pictures were drawn from right to left, just like modern day manga. The term â€Å"manga† was actually thought of by the artist Hokusai Katsuhika around 1815 (3). Anime was created much later in Japan’s history. In fact, anime started showing up around the 19th century when animation pictures boomed around theRead More Eros and The Modern World Essay2413 Words   |  10 Pages The first was that of a young man with wings and rings in his hands, illustrated by a statue that was created around 400 BCE by the sculptor Praxiteles (Fig.1). Second is the depiction of a mischievous baby by an unknown sculptor from the first century BCE (Fig.2). This second depiction also had wings but once again the bow was missing. If the god Eros is depicted as a child he is generally with Aphrodite his mother. Of these two depictions the most common in the modern world is the baby depictionRead Morefamous people1742 Words   |  7 PagesHenry Ford He gave us the assembly line and the Model T, and sparked America’s love affair with the automobile. 15 Theodore Roosevelt Whether busting trusts or building canals, he embodied the â€Å"strenuous life† and blazed a trail for twentieth-century America. 16 Mark Twain Author of our national epic, he was the most unsentimental observer of our national life. 17 Ronald Reagan The amiable architect of both the conservative realignment and the Cold War’s end. 18 Andrew JacksonRead MoreEvolution of Fairy Tales and Their Changing Influences on Children5699 Words   |  23 Pagescivilizations they are almost a rite of passage that every kid/children has to pass. Whether it was during the ancient times where the stories had to be narrated or the modern times where the fairy tales are in Disney versions, not forgetting the Grimm Brothers (Grimm, 1963). In the eighteenth century investigators argued that the fairy tales were derived from India and distributed to Europe. Others claim the source was Babylonia but Greek scholars ruled those arguments out arguing that there was no wayRead MoreEvolution of Fairy Tales and Their Changing Influences on Children5710 Words   |  23 Pagescivilizations they are almost a rite of passage that every kid/children has to pass. Whether it was during the ancient times where the stories had to be narrated or the modern times where the fairy tales are in Disney versions, not forgetting the Grimm Brothers (Grimm, 1963). In the eighteenth century investigators argued that the fairy tales were derived from India and distributed to Europe. Others claim the source was Babylonia but Greek scholars ruled those arguments out arguing that there was no way

Tuesday, December 17, 2019

The Public Health Problem Of Smoking - 1769 Words

ï  ¬ Public health Problem Smoking is an uncouth habit, and it does not discriminate between tobacco cigarette, bhang or shisha, all of these substances are often considered as drugs that can cause addiction. The smoke emitted from these drugs cause environmental pollution. Besides, they also lead to some harmful diseases to humans (Hyyppà ¤, 2010). Some chronic conditions like lung cancer emanate from smoking, and it predisposes the users to various life conditions like heart diseases. There exist two types of tobacco that are deeply rooted in this world. The first type of smoking is direct where the smoker receives the products of smoking at first hand. The second type of smoking is where the smoker receives smoking products passively. The†¦show more content†¦Due to the intensity of the practice, they have had a hard time retaliating from the smoking behavior. It is practically evident that most young individuals in the society like exploring. Their curiosity predisposes them to addiction to this deadly habit. Peer pressures influence most people in the community to the practice thus increasing the incidence of both passive and first-hand smoking. The society lacks rules that regulate the practice, first of all, it benefits from it as the companies that manufacture the cigarettes creates both direct and indirect employment. It is difficult for the society to discriminate or even disband the practice since most individuals make a living out of smoking (Hyyppà ¤, 2010). For instance, those employed in the industry as well as shopkeepers who sell the cigarettes and other tobacco ingredients, earn their daily living. The society fails to play its role in educating the youth on the dangers of smoking .the failure by the society to conduct massive education programs on the issues leads to the continuity of the practice. As people continue smoki ng, the public health problem associated with passive smokers’ increases. The society holds future risks that might be related to passive smoking. First, the population might be affected as it might decline due to increasing in mortality rates. The increase in death rate means that there will be a decrease in procreating as those fertile young individuals will not be available to fulfill God’s

Monday, December 9, 2019

Economic Change in America Essay Example For Students

Economic Change in America Essay The Economic Change in AmericaThe United States of America is a country that has gone through many changes in its economical system even though we are still considered one of the youngest countries in the world. The United States is also considered one of the wealthiest countries in the world as well. This country however did not start out this way there were hard times. Hard times that helped shape this nation and its people. Yet along with the hard times there were good times as well. Yet through these times our economic system has changed, to evolve with the country. The events that changed our economic system was the Souths dependence on cotton, the Civil War and reformation, and then The Great Depression. With the end of the War of 1812, few people in the United States envisioned a civil war in the future. With a developing Western section of the country, the future looked bright for a stable growing economy based on extraction of resources (agriculture, timber, and various reso urces in the ground). With the shipping resources of New England and financial centers in the North, agriculture and extraction of resources seemed to be the foundation to base the countrys economy. Within a short period of time, the North was beginning to industrialize, while the Southern states stayed Agrarian. The South did not industrialize, because cotton provided an economic system for the whole country that was as rewarding to the Southern farmers as to the Northern industrialists. Cotton had a huge impact not only in the United States, but the rest of the world as well. Factors that contributed to the economic system that this attitude was a part of were: the sale of government land in the South, foreign and domestic demand for cotton, and the contrast between free and slave labor. These were some of the factors that made cotton king. Cotton was king, with the expansion into the west and the huge labor source that was available at that time. Slave labor was such a big factor that Mississippi did not outlaw slavery until two years ago. Also with the transportation evolution during this era, the demand for cotton grew even more, since the textiles were being exported just as fast. From all of this one must realize the importance that cotton had in the world. After the War of 1812, the U.S. government sold large amounts of land in the Southern territories of Alabama and Mississippi. Sales of government land in the two territories went from 27,000 acres in 1815 to almost 3 million acres in 1819.Many of the purchasers of the land were farmers from South Carolina and Georgia. These farmers looked forward to planting on previously uncultivated land. The land could take heavy cultivation before the output suffered. As an example, three acres of land could be bought for the same cost of the lime used to restore productivity on one acre of land in South Carolina.The crop the farmers planted on this land was cotton. The reason they planted cotton was that the price of cotton per pound surged from 14 cents before the War of 1812 to 21 cents in 1815 and to 29.5 cents in 1816.The high price was due to a heavy demand for raw cotton in Great Britain. In the 1830s and 1840s, over 80 percent of all cotton produced was exported. Of this, around 85 percen t of all exported cotton went to Great Britain.Once the new lands had been prepared for and planted with cotton, the supply of raw cotton increased to help bring the price of cotton down to 12 cents a pound by 1824. This added to the demand for cotton which was already high. The South in the most part rejoiced from this economic high and with this came political power to keep their labor force. Even though the price of cotton was high in the early years, the cotton grower had challenges to making money. Between goods bought from the outside for the farmers family and slave labor, the farmer managed a subsistence living. The steamboat provided a way for the farmer to make a living. Prior to the steamboat, goods purchased had to come over the Appalachians at a large premium. The steamboat helped solve this problem by reducing the freight rates going to and from New Orleans.The money saved on goods provided a margin that could be used for investment. The investment made by the farmers was in more and more productive land.The productivity of the land in pounds per acre in 1850 as follows: Tennessee, 300; South Carolina, 320; Georgia, 500; Alabama, 525; Mississippi, 650; Texas, 750. From the income received by the cotton South residents reached levels greater than the average person in the North. As can be seen, the free population in the West South Central states had a per-capita income far above the other regions in the country. This contrasts with the older regions of the South that had incomes below the nations average. But looking at only free population, the Cotton South per-capita income was much greater than the Northeast. The surplus income mostly came from the slave labor used in the cotton economy. The slave population in the south during this time also grew at an extremely rapid rate. This only added to the high production in the South. The slowness to industrialize on the part of the South was a reaction to the profitability of cotton. If cotton had not gotten a hold on the South as its economic base in the early years, industry may have had a better chance of growing. But the land sales and presence of the steamboat allowed the cotton grower the chance to make money. By using slave labor to grow and harvest the cotton, the slave owners attained a standard of living much greater than the average American. Many of the few Southern industrialists that built factories used slaves in the factories but found that it was not as profitable as what they thought. With the demand of English and American textile makers, cotton became the engine that drove the American economy forward every respect from the steamboat company that transported the cotton to the companies that sold the final product. In the first section of this paper we discussed the mire importance that cotton played in the economy of the South and how cotton was king. In this section things will be a bit different due to the fact that the South is involved with a war and the North has set up a blockade. Than we will see how the economy has changed after the war with the demise of the huge plantation system to the sharecropping system of small farms. After the war even the laws of the South changed, with the involvement of the Jim Crow laws. All of these things combine to change the face of the South as an economic system and in general. The Civil war, and then the Reconstruction made a new South that was never to be the same. During this time period the South was involved with what some may consider hell, and a winless war. This war was terrible due to the fact that they were outnumbered more than three to one. However this is not the way the South saw it, they felt that God, and the Southern cause could defeat any enemy and they almost did. Simply because of the Southern generals like Stonewall Jackson, and Robert E. Lee. Whose tactics are still studied today in almost all-military institutions. Yet even with such superior leaders the South had many problems, problems that added up to destroy the South as they knew it. The South also had almost no significant transportation system other than the Mississippi River and after that was taken the South was then divided it. This also hindered their trade of cotton, which was their primary source of money at the time. Then with the Naval Blockade becoming effective there was even less trade going on at this time. Another major factor in this as well was the condition and the lack of railroad at this time. Compared to the North the Souths Rail system was extremely outmatched. And after the North would tare it up the South would be for the most part unable to lay any back down for the lack of steel. And just the amount compared to the North far out ways the South. This was a huge factor in the war, because the South took longer to transport men and goods slower than the North. All of this led to almost no trade of cotton, which was their primary source of income. Interesting enough however, is the fact that the South wanted to hinder trade with England in t he hope that they would enter the war. This however did not occur and the South had its problems mount. Darwin Awards EssayThe fact that the Great Depression began in 1929, then, on the Republicans watch, is a great embarrassment to conservative economists. Many try to blame the worsening of the Depression on Hoover, for supposedly betraying the laissez-faire ideology. Hoovers government action occurred during his last year in office, long after the worst of the Depression had hit. In fact, he was voted out of office for doing too little too late. The only notable exception to his earlier idleness was the Smoot-Hawley tariff of 1930. Which was a tariff that was especially hard on agricultural products. Many economists of the day did not believe in this tariff due to the fact that they feared that the countries importing their products would also raise there tariffs on the U.S. as retaliation. In all actuality it really had little effect on the countries foreign affairsBut much more importantly, the economy was clearly turning downward even before Hoover took office in 1929. Entire se ctors of the economy were depressed throughout the decade, like agriculture, energy and mining. Even the two industries with the most spectacular growth construction and automobile manufacturing were contracting in the year before the stock market crash of 1929. Which shows the economy was already suffering from a recession. Adding to the problems of an unbalanced wealth and the over production of goods one then must look at the banks. The first banking panic occurred in late 1930; the second in the spring of 1931, and the third in March 1933. When it was over, 10,000 banks had gone out of business, with well over $2 billion in deposits lost. Banking panics occur when the public fears that monetary institutions are on the verge of collapse. The securities market falls so fast that investors scramble to convert their holdings into cash, thus creating a public run on banks. But banks, whose loans are based on fractional reserves, cannot afford to give everyone their money all at once, and therefore go bankrupt. A chain reaction follows as deposit owners who have lost their money can no longer afford to pay off other debts and costs of business, driving others to scramble for cash as well. Roosevelt would go on to create the Federal Deposit Insurance Commission to protect the American economy from bank runs in the future. Although the 1987 crash on Wall Street was the largest in American history, these safeguards worked admirably to prevent a bank panic from depressing the economy. When one discuses the Great Depression, one must mention Franklin Delano Roosevelt since had an more of an impact on the people, then the economy. He had an effect on the people of the times by giving them hope and at this time in our history as Americans, hope was a lot. He also eased their pain by trying to solve the economic problems of the time. Franklin Delano Roosevelt was the 32nd President of the US.He was born in Hyde Park, N.Y. Admitted to the New York bar in 1907, he served as a progressive state senator and assistant navy secretary. After a crippling attack of polio in 1921, he resumed his political career, becoming governor of New York. With the country in a deep depression, he easily defeated Herbert Hoover in the Presidential election of 1932. Roosevelt came to office in the hope that he would have a solution to the economic calamity of the nation. His answer was the New Deal, a recovery program to provide immediate relief and reforms. While the nations economy did not fully revive until wartime, his actions earned Roosevelt the gratitude of working people that outweighed the hatred of conservatives. Reelected by a landslide in 1936, he won unprecedented third and fourth terms in 1940 and 1944. And is regarded as one of the best presidents of all time. After Roosevelt became president in his first term he and the Brain Trust came up with an idea, an idea called The New Deala far reaching program, for the forgotten man. Which took action to bring immediate relief as well as reforms for business as well as agriculture. The new administrations first objective was to alleviate the suffering of the unemployed. Within the first hundred days after the inauguration dozens of agencies were set up to dispense emergency and short term governmental aid and to provide temporary jobs, construction projects, and youth work in national forests. Some of the projects were The Federal Emergency Relief Agency, that was directed by Harry Hopkins that pumped a half a billion into bankrupt states and other areas. The most effective of all was the Tennessee River Authority which was done to provide essential flood control, hydroelectric power, and economic reconstruction for a seven state area. Many of these planes were thought to undermine Americans as w orkers, one should not take that into full consideration since people must survive and would do anything to survive. Roosevelt and the Brain trust also took another step to provide wider safeguards. The Social Security Act provided for nation wide systems for the elderly and unemployment. Maximum hours and a minimum wages were also set in certain industries in 1938. Some New Deal laws were declared unconstitutional by the U.S. Supreme Court, but by 1937 Roosevelt made enough new appointments to achieve a court majority favoring most of his measures. Despite resistance from the business community most of the New Deal reforms became a part of the U.S.A. For the last 60 years the social safety of the New Deal has cushioned the severity of the cyclical business downturns and prevented so far a repetition of a full scale depression. These Acts that were passed were needed and are still extremely relevant in todays society. Although, at first, Roosevelt kept the U.S.A. out of the second World War, he supported Great Britain through the lend-lease act with much needed war material. After the Japanese attack on Pearl Harbor he allied the U.S.A. with Great Britain and the USSR to defeat Germany and Japan in World War II. Now with the U.S. involved with the largest war of all times, and Roosevelt leading our country through an extremely tough time died less than four weeks before the German surrender. Soon after that the Manhattan project took full form with the dropping of little boy and fat man, then with the surrender of Japan and the end of the war. This war just through its brief summary was what in all actuality is what ended The Great Depression in its entirety. With the majority of factories being converted into a war machine. The war also gave out as many jobs that were wanted and then some extra, even women were working on the factory lines as well. The machines that were being produced was not on ly for the American troops, but also for sale to the other countries involved with the allied forces. This all added to a giant boom in our economy, that would last for decades. One thing that happened from The Great Depression was that our country now knows how to avert a banking panic. It also taught us about the value of a middle class which aids in the distribution of wealth. The distribution of wealth is probably the most important factor so that our economy is not unbalanced and there are people out there to buy the products that our economy produces. However though the most important thing in my opinion is how our country was able to deal with the Depression. The strategy that the President and high ranking officials had taken to create immediate action which would end the Depression and then by how far our country has come together. An example of this is monopoly which was created during this time and in all actuality gave hope to the people who played during this hard time. And as I had mentioned earlier, hope was and is a great thing during hard times. BibliographyBruchey, Stuart. The Wealth of the Nation: An Economic History of the United States (New York: W.W. Norton, 1984). Handlin, Oscar and Mary Handlin, The Wealth of the American People (New York: McGraw-Hill, 1975). Lebergott, Stanley. The Americans: An Economic Record (New York: W.W. Norton, 1984). Levine, Bruce and others. Who Built America?: Working People and the Nations Economy, Politics Culture, and Society (New York: Pantheon Books, 1989). Poulson, Barry W. Economic History of the United States (New York: Macmillian Publishing, 1981). Walton, Gary M. and Ross M. Robertson, History of the American Economy, 5th ed. (New York: Harcourt Brace Jovanovich, 1983.

Sunday, December 1, 2019

The Stance of Arrival at Manzanar Essay Example For Students

The Stance of Arrival at Manzanar Essay That was when it was all made painfully clear to me. When you are a child, there is joy. There is laughter. And most of all, there is trust. Trust in your fellows. When you are an adult then comes suspicion, hatred, and fear. If children ran the world, it would be a place of eternal bliss and cheer. Adults run the world; and there is war, and enmity, and destruction unending A comic book writer, novelist and among other things, Peter David mentions this of adult and childhood that seems to be truer and wild as the fact our sun is a star. One of the questions that arises is of innocence and how does one be and act so pure? We will write a custom essay on The Stance of Arrival at Manzanar specifically for you for only $16.38 $13.9/page Order now In Shikata Ga Nai or Arrival at Manzanar a woman by Jeanne Wakatsuki Houston and her husband James, combine a described experience when Jeanne was a child and was forced to live out at Owens Valley due to WWII and the Executive Order 9066. In this narrative is an ingenuous seven year old girl explaining what was happening to her and those she knew and cared for all around her by using her feelings, how she defines certain events and the precise words being used in the text that she gives in a level of manner that hints the virtuous of her experience. Childrens feelings are very alike to adults, the major difference is as one grows older their feelings can be rationalized and controlled over. Jeannes feelings are spotted throughout the text, one that stood out was when she mentioned about the final location she was finally going to arrive to she described she, Â ¦was full of excitement, the way any kid would be, and wanted to look out the window. ? In this I see how she uses her feelings to give her point of view of how like any innocent child, was curious of new things such as where they were going and what adventures were up ahead. She then mentions when they finally arrive at their destined location, But inside the bus no one stirred. No one waved or spoke. They just stared out the windows, ominously silent. I didnt understand this. Hadnt we finally arrived, our whole family intact? ? Jeannes goes at it again of how curious and decency she was and remembers and tells us of how a seven year old was thinking. Some certain situations that Jeanne went through are very descriptive in a childs point of tone, when she mentions I didnt mind at all at the time. Being youngest meant I got to sleep with Mama. And before we went to bed I had a great time jumping up and down on the mattress. The boys had stuffed so much straw into hers, we had to flatten it some so we wouldnt slide off. ? Jumping up and down the beds, almost all children do so it shows enjoyable easy entertainment but as well as innocent. Jeanne uses a couple of similes and in those similes they appear to be childlike, Mamas first concern now was to keep the family together; and once the war began, she felt safer there than isolated racially in Ocean Park. But for me, at age seven, the island was a country as foreign as India or Arabia would have been. It was the first time I had lived among other Japanese, or gone to school with them, and I was terrified all the time. ? This passage has a simile but also some feelings aside from it the way she used the simile is quite drastic like a childs point of view. The most convenient ways for one to show their innocence through a narrative are the way the writer expresses their feelings in a present sort of tone, the way they had reacted to what had happened to them and the specifics of their words through what they experienced, thus this shows how moments of childhood virtuousness gives its point of view in this certain manner. .ufa4c672660e4c8eb29b49cbd4b98909d , .ufa4c672660e4c8eb29b49cbd4b98909d .postImageUrl , .ufa4c672660e4c8eb29b49cbd4b98909d .centered-text-area { min-height: 80px; position: relative; } .ufa4c672660e4c8eb29b49cbd4b98909d , .ufa4c672660e4c8eb29b49cbd4b98909d:hover , .ufa4c672660e4c8eb29b49cbd4b98909d:visited , .ufa4c672660e4c8eb29b49cbd4b98909d:active { border:0!important; } .ufa4c672660e4c8eb29b49cbd4b98909d .clearfix:after { content: ""; display: table; clear: both; } .ufa4c672660e4c8eb29b49cbd4b98909d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufa4c672660e4c8eb29b49cbd4b98909d:active , .ufa4c672660e4c8eb29b49cbd4b98909d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufa4c672660e4c8eb29b49cbd4b98909d .centered-text-area { width: 100%; position: relative ; } .ufa4c672660e4c8eb29b49cbd4b98909d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufa4c672660e4c8eb29b49cbd4b98909d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufa4c672660e4c8eb29b49cbd4b98909d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufa4c672660e4c8eb29b49cbd4b98909d:hover .ctaButton { background-color: #34495E!important; } .ufa4c672660e4c8eb29b49cbd4b98909d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufa4c672660e4c8eb29b49cbd4b98909d .ufa4c672660e4c8eb29b49cbd4b98909d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufa4c672660e4c8eb29b49cbd4b98909d:after { content: ""; display: block; clear: both; } READ: The film "SUPERMAN" EssayBibliography: Wyrick, Jean. Arrival at Manazar. Steps to Writing Well. 12th ed. Boston, MA: Wadsworth, Cengage Learning, 2014. 676-80. Print.

Tuesday, November 26, 2019

Free Essays on Personality Testing

Personality Testing Personality is defined in Webster’s as â€Å"The pattern of collective character, behavioral, temperamental, emotional, and mental traits of a person.† The construct in which I chose to do my test critique on was Personality. The three test which I selected all were personality tests that tested people ranging form ninth grade up to adults. Within all of these tests each test had a particular design to help those wanting to make a career-related assessment with their personality. Personality tests interest me because I have grown up around an aunt who administers personality tests, and I have been given quite a few of them. When researching this construct I wanted to be able to relate to the topic, and personality tests greatly interest me. I feel as if they can predict a lot about a person and how they normally interact with others, and how a person deals with things on a daily basis. In the three personality tests that I examined I found two of them to be very useful, but the other not so useful. The first test in which I examined was the called the Gordon Personal Profile-Inventory (Revised). Creating eight factors that deal with personality set up this test. The eight factors that consisted in this test were Ascendancy, Responsibility, Emotional Stability, Socialibility, Cautiousness, Original Thinking, Personal Relations, and Vigor. A ninth was added by the sums of the four scales and that was Self-Esteem. Each section measured the person’s personality by giving the test taker an option of two high preferences responses and two low preferences responses. Although this test seemed to be very reliable it did not seem to be as valid. Since the test was created such a long time ago, not much had been revised but the manual. Although it did measure a person’s personality, there seem to be better indictors then this test itself. The best personality test that I reviewed was the Hogan Perso... Free Essays on Personality Testing Free Essays on Personality Testing Personality Testing Personality is defined in Webster’s as â€Å"The pattern of collective character, behavioral, temperamental, emotional, and mental traits of a person.† The construct in which I chose to do my test critique on was Personality. The three test which I selected all were personality tests that tested people ranging form ninth grade up to adults. Within all of these tests each test had a particular design to help those wanting to make a career-related assessment with their personality. Personality tests interest me because I have grown up around an aunt who administers personality tests, and I have been given quite a few of them. When researching this construct I wanted to be able to relate to the topic, and personality tests greatly interest me. I feel as if they can predict a lot about a person and how they normally interact with others, and how a person deals with things on a daily basis. In the three personality tests that I examined I found two of them to be very useful, but the other not so useful. The first test in which I examined was the called the Gordon Personal Profile-Inventory (Revised). Creating eight factors that deal with personality set up this test. The eight factors that consisted in this test were Ascendancy, Responsibility, Emotional Stability, Socialibility, Cautiousness, Original Thinking, Personal Relations, and Vigor. A ninth was added by the sums of the four scales and that was Self-Esteem. Each section measured the person’s personality by giving the test taker an option of two high preferences responses and two low preferences responses. Although this test seemed to be very reliable it did not seem to be as valid. Since the test was created such a long time ago, not much had been revised but the manual. Although it did measure a person’s personality, there seem to be better indictors then this test itself. The best personality test that I reviewed was the Hogan Perso...

Saturday, November 23, 2019

The Baroque Style in English Prose and Poetry

The Baroque Style in English Prose and Poetry In literary studies and rhetoric, a style of writing that is extravagant, heavily ornamented, and/or bizarre. A term more commonly used to characterize the visual arts and music, baroque (sometimes capitalized) can also refer to a highly ornate style of prose or poetry. Etymology From the  Portuguese  barroco  imperfect pearl Examples and Observations: Today the word [baroque] is applied to any creation that is exceedingly ornate, intricate, or elaborate. Saying a politician delivered a baroque speech wouldnt necessarily be a compliment.   (Elizabeth Webber and Mike Feinsilber, Merriam-Websters Dictionary of Allusions. Merriam-Webster, 1999) Characteristics of Baroque Literary Style Baroque literary style is generally marked by rhetorical sophistication, excess, and play. Self-consciously remaking and thus critiquing the rhetoric and poetics of the Petrarchan, pastoral, Senecan, and epic traditions, baroque writers challenge conventional notions of decorum by using and abusing such tropes and figures as metaphor, hyperbole, paradox, anaphora, hyperbaton, hypotaxis and parataxis, paronomasia, and oxymoron. Producing copia and variety (varietas) is valued, as is the cultivation of concordia discors and antithesisstrategies often culminating in allegory or the conceit.(The Princeton Encyclopedia of Poetry and Poetics, 4th ed., ed. by Roland Green et al. Princeton University Press, 2012) Cautionary Notes to Writers Very skilled writers will sometimes use baroque prose to good effect, but even among successful literary authors, the vast majority avoid flowery writing. Writing is not like figure skating, where flashier tricks are required to move up in competition. Ornate prose is an idiosyncrasy of certain writers rather than a pinnacle all writers are working toward. (Howard Mittelmark and Sandra Newman, How Not to Write a Novel. HarperCollins, 2008)[B]aroque prose demands tremendous rigor from the writer. If you stuff a sentence, you must know how to do so with complementary ingredientsideas that do not compete but play off one another. Above all, as you edit, concentrate on determining when enough is enough. (Susan Bell, The Artful Edit: On the Practice of Editing Yourself. W.W. Norton, 2007) Baroque Journalism When Walter Brookins flew a Wright plane from Chicago to Spingfield in 1910, a writer for the Chicago Record Herald reported that the plane drew out great crowds at every town along the way ... In baroque prose that captured the excitement of an era, he wrote: The sky-gazers looked on in astonishment as the great artificial bird bore down the heavens. . .   Wonderment, surprise, absorption were written on every visage . . . a machine of travel that combined the speed of the locomotive with the comfort of the automobile, and in addition, sped through an element until now navigated only by the feathered kind. It was, in truth, the poetry of motion, and its appeal to the imagination was evident in every upturned face. (Roger E. Bilstein, Flight in America: From the Wrights to the Astronauts, 3rd ed. Johns Hopkins University Press, 2001) The Baroque Period Students of literature may encounter the term [baroque] (in its older English sense) applied unfavorably to a writers literary style; or they may read of the baroque period or Age of Baroque (late 16th, 17th, and early 18th centuries); or they may find it applied descriptively and respectfully to certain stylistic features of the baroque period. Thus, the broken rhythms of [John] Donnes verse and the verbal subtleties of the English metaphysical poets have been called baroque elements. . . . Baroque Age is often used to designate the period between 1580 and 1680 in the literature of Western Europe, between the decline of the Renaissance and the rise of the Enlightenment.​  (William Harmon and Hugh Holman, A Handbook to Literature, 10th ed. Pearson Prentice Hall, 2006) Ren Wellek on Baroque Clichs One must, at least, admit that stylistic devices can be imitated very successfully and that their possible original expressive function can disappear. They can become, as they did frequently in the Baroque, mere empty husks, decorative tricks, craftsmans clichà ©s...If I seem to end on a negative note, unconvinced that we can define Baroque either in terms of stylistic devices or a particular worldview or even a peculiar relationship of style and belief, I would not like to be understood as offering a parallel to Arthur Lovejoys paper on the Discrimination of Romanticisms. I hope that baroque is not quite in the position of romantic and that we do not have to conclude that it has come to mean so many things, that by itself, it means nothing...Whatever the defects of the term baroque, it is a term which prepares for synthesis, draws our minds away from the mere accumulation of observations and facts, and paves the way for a future history of literature as a fine art.(Renà © Wellek, The Concept of Baroque in Literary Scholarship, 1946, rev. 1963; rpt. in Baroque New Worlds: Representation, Transculturation, Counterconquest, ed. by Lois Parkinson Zamora and Monika Kaup. Duke University Press, 2010) The Lighter Side of Baroque Mr. Schidtler: Now can anyone give me an example of a Baroque writer?Justin Cammy: Oh, sir.​​Mr. Schidtler: Mm-hm?Justin Cammy: I thought all writers were broke.(Literature. You Cant Do That on Television, 1985)

Thursday, November 21, 2019

E-Commerce Website Development Using Component Technologies Essay

E-Commerce Website Development Using Component Technologies - Essay Example A major difference between the server side and client side is that when you are performing client side operations, you must always contact the server in some cases. For instance, when shifting codes based on an individual’s requirements, the code can be placed on the client side using Sencha or ExtJs and then a simple API coding on the server. On the server side, it is possible to stay completely inside without the need to access the client side if a user picks PHP UI framework. On the client side, the client code is visible to all users that are using the application, for instance, a web browser, but on the server side, the code is not visible to anyone viewing a webpage.The client side of computer programming interacts with temporary storage such as cookies and local storage while the server side of computer programming interacts with permanent storage such as SQL and files. The programming languages that these two sides use also differ; while client side uses programming language such as JavaScript, HTML, CSS or any language that runs in a client’s device and interacts with a remote service, server side uses programming languages such as PHP, ASP.Net in C++ or Visual Basic or any other language that is used in programming. Benefits of server side components One of the advantages of server side components is that they reduce the load on the user’s computer since it does not require any special or additional plug ins or browser scripting technology such as JavaScript. Secondly, with server side components website owners can create their own applications or use content management systems to maintain their websites without necessarily having to edit their code. Another advantage of server side components such as programming language is the ability for websites to provide dynamic content, which is contrary to the period before the server side languages when WebPages wee static. Server side languages provide an individual with security because in order to access a site one has to login using an ID and a password therefore a secure access to the site. This is done when the site sends a webpage known as a form where the user types his ID and password then submits them to the site. After verification that the user is an authenticated member, the server allows him secure access to the site. Application of component technologies in development of E-commerce website The electronic component commerce model comprises of both internet based transactions but also EDI based business to business activities that were used before commercialization of the internet. For development of technologies of e-commerce, there are three Meta levels that need to be c onsidered; infrastructure, services, and products and structures. Four pillars that include network, multimedia content, messaging and ordinary business services support infrastructure; these four pillars are contained in a complex web of technical, business and legal issues. The three meta-levels in e-commerce and their boundaries are determined by the business organisations, clients, service providers and other stakeholders that are involved in the transactions according to their specific and individual needs. Components that are contained in the e-commerce component models can be changed overtime, for instance, the WebPages that are used to display various business contents in the internet are bound to get outdated

Tuesday, November 19, 2019

Consumer behaviour analysis Assignment Example | Topics and Well Written Essays - 750 words

Consumer behaviour analysis - Assignment Example One of the advantages of undertaking an analysis of consumer behavior is that it enables the business to produce goods and services that meet the specific needs of consumers. Businesses have to make a consideration of the buyers’ cultural determinants of their purchase patterns and other factors so that they address them in the product design and development (Kumra 32). In assessing the culture of the target market, consumes have to understand that some products can do well in certain places and not others. In this case, they have to ensure that they avoid those places that they do not stand to sell their products for various reasons. Alternatively, they can design products that fulfill the needs of those populations effectively. A marketing strategy refers to approach designed by a business to increase its sales and achieve a sustainable and reliable competitive advantage in the market place. The strategy comprises of all the fundamental short and long-term activities in the marketing field. A reliable marketing strategy in a company addresses the analysis of initial situations towards the process of formulating, evaluating and selecting market –oriented approaches in tandem with the laid down goals and objectives (Morphitou and Savvas 201). In designing this strategy, cultural considerations that will play a role include the beliefs and values of people pertaining the goods and services (Mooij 35). The company has to design a marketing approach that appeals to the market’s beliefs and practices. For instance, when people believe that smartphones are essential in enhancing the value of their personal and social services, the business has to use promotional tools and language the emphasize on this issues. Secondly, consumer behavior characteristics are also essential in designing the marketing strategies. Consumers’ preferences for certain brands

Sunday, November 17, 2019

Primary School and Typical Young Kid Essay Example for Free

Primary School and Typical Young Kid Essay I can remember one event in my grade school days that I did not like. You could say it being one of my worst days of my life. I was in the fifth grade, in a school in Clovis, NM. This school believed in paddling if you got in trouble. The teacher I had, acted like he love to enforce this rule. He would tell us, every time we acted out, that he was going to paddle us as he waved his paddle in the air. We were told to do homework for the weekend and to bring it back on the next Monday. I didn’t want to do this long homework assignment, I wanted to go play with my friends and play video games. I was a typical young kid; I just wanted to have fun. That whole weekend I did not touch that assignment. I don’t even think I took my homework out from my backpack. The Moring of that Monday I completely forgot about my homework. When I got to school and sat down at my desk, the teacher asked â€Å"Who did their homework†? Most of the class raised their hands; I was not one of them. The teacher told for the ones that did not do their work have to stay in for recess and finish it. That just made me mad; I wasn’t allowed to go play with my friends. When recess time came and when my friends went out to play, I just stared out the window and refused to do my work. About the time recess was over and the class was coming in, the teacher walked in and told us to bring our work to his desk in front of the class. There was only two of use that gave him a blank assignment. He didn’t take that to well, as he grabbed both papers and directed us to follow him to the office. At the office he looked up for our parent’s numbers from the school records. When he called my step mom and told her what I did he asked if it was ok to discipline me, if he couldn’t do it than she was to come and do it herself. He hanged up the phone with only the word â€Å"Ok† and then he took both of us out in the hall and paddled us both with two swings each across our bottoms. I did not like that school day, I never saw that teacher the same way after that incident. It made me be aware of my actions. From that day I made sure I did all my work. I didn’t want to get paddle again. It was a very cruel way to punish but it was a very infected to make the kids listen.

Thursday, November 14, 2019

Battle of Gen X and Gen Y Essay -- essays research papers

The Battle of Gen X and Gen Y There ¡Ã‚ ¦s no doubt about it, the newest diversity issue in the workplace is age diversity. Many organizations have finally figured out how to recruit young talent only to watch them drive down a collision course with seasoned employees over issues like work ethic, respect for authority, dress code and every work arrangement imaginable. And they're not sure what to do about it.   Ã‚  Ã‚  Ã‚  Ã‚  With this paper, I decided to take this concept because of the people that I have to work with on a continual basis. They are usually people from the Generation X trying to communicate with Generation Y. Just the other day I heard from someone I am working with,  ¡Ã‚ §Those god d*&# young kids don ¡Ã‚ ¦t want to work. Then they have to ask  ¡Ã‚ ¥Why do I have to learn this anyways? ¡Ã‚ ¦Ã‚ ¡Ã‚ ¨ I just sit back, smile, and think to myself there has to be an easier way in getting the information highway open to people no matter what the age. Good communication skills are essential to get any message across and there are many times our verbal and written messages are not received and interpreted as intended. That is why I chose to look at the Generations of X and Y. I first had to define what a generation is. A generation, loosely defined, is a group of people who can be demographically identified by biological trends and have shared experiences (Stephens Generation X Site, 2004). I did a little research first on the Generation Y babies (1980-1994). These young adults are in a league all their own. This generation has a hopeful outlook, a determined work ethic, and gets turned off by promiscuity (Mcai-mn.org, 2004). This generation also likes a direct communication approach. No surprise, they get along well with the over sixty generation. They have a global perspective, and this may be due to the pace of technological change in the last twenty years that promotes communication without barriers. When you look at this group closer, they are able to adapt rapidly, innovate constantly, accept others easily and rebound quickly. They have the time, tools, and the talent to create a better world and better results. Now those Generation X ¡Ã‚ ¦s have there own fond little quirks too! They were brought up on television, Atari 2600s and personal computers. They are the generation that was raised in the 1970s and 1980s, and saw this country undergo a selfish... ... 30 years of age. Considering that the average starting salary of a college graduate in 2000 hovered around $38,000, while more and more organizations are figuring out ways to flex schedules, work locations, and job descriptions, Gen Yers may be more realistic than those who scoff at their ambition. I haven ¡Ã‚ ¦t found out yet if it has worked or not. I am sure hoping it is because when researching this topic it brought me to my own realizations on what I expect. I need to place more value on asking people what they expect instead of placing my own biases on what I think they want. Reference Page Business Week Online Official Website. Managing Generation X ¡XPart One on September, 2001. Retrieved on March 5, 2004 from http://www.businessweek.com/smallbiz/content/sep2001/sb20010928_113.htm Jennifer Jochim, Outpost Contributor. Reality shreds myths about Gen X. Retrieved on March 5, 2004 from http://www.jour.unr.edu/outpost/specials/genx.overvw2.html MCIA official website. Retrieved on March 5, 2004 from http://www.mcai-mn.org/resources/articles_generations_0412.html Stephen ¡Ã‚ ¦s Generation X site. Retrieved on March 5, 2004 from http://users.metro2000.net/~stabbott/genxintro.htm.

Tuesday, November 12, 2019

Medical Tourism: Study Case of Ijn

Medical Tourism Sustainability through the Export Market Orientation Behaviours: The Case Study of Institut Jantung Negara (IJN) Ili-Salsabila Abd-Razak1 and Asmat Nizam Abdul Talib Universiti Utara Malaysia, Kedah, MALAYSIA The inclusion of tourism sector as one of the 12 recognized national key economic areas (NKEA) for the 10th Malaysia Plan represent the sector’s prospect in not only driving the nation’s economy, but also transforming the country into a high-income economy by 2020. With approximately 10 years left, many concerned groups are keen to know how this will be achieved.This paper aims at exposing the prospects of medical tourism as an essential subsector of tourism which would offer a number of proven benefits, and hence contribute to accomplishing the government aspiration of transforming the nation’s economy via the said sector. In discussing the subject, the case study method is employed involving Institut Jantung Negara (IJN) as an emerging medi cal tourism provider in the country. Findings of the case study are presented herein. Key words: medical tourism, economy, Institut Jantung NegaraIntroduction The promising prospect of tourism as an economic stimulator has enabled it to be included in the list of 12 National Key Economic Areas (NKEA), which has been specifically drafted to transform the Malaysian economy into high-income economy by year 2020. While there are tremendous numbers of tourism categories, ranging from environment, cultural, sports, and entertainment, to name a few, this paper intend to highlight on the prospects of medical tourism as a significant tourism-related economic contributor in this country. Connell (2006) defined medical tourism as health-related tourism involving specific medical intervention. Among the most popular medical tourism products are orthopaedic and cardiac surgery, which are very popular among Asian medical tourism providers, as well as executive health evaluations, cosmetic surgery , joint replacement, and similar complex medical, surgical and dental procedures (Horowitz and Rosensweig, 2007).Therefore this is a distinguished industry than that of the wider health tourism industry which involves tourists travelling to search for spas, yoga and meditation, or any other forms of health tourism (Connell, 2006; Garcia Altes, 2005). 1 Email: ili. [email  protected] com 169 In a relatively detailed account of medical tourism development which began in 1800s, Schroth and Khawaja (2007) proposed that the current phenomenon is different due to the unique combination of global demand and supply within the international medical market.As observed in the region, this proposition is regarded as well-founded. The present development of medical tourism in the international market is very unique, manifested by the escalating statistics of players, patients and revenues generated around the globe of late. How Malaysia is positioned within this backdrop, and how it would affe ct the development of this fast emerging economy, are among the focus of discussion of this paper. The Statistical Development of Medical Tourism Medical tourism has been a very significant industry over the years.By judging from its health travel umbrella, the sector is expected to generate some handsome revenue of RM240 billion (roughly USD73 billion) in 2010, with ASEAN contributing RM9. 6 billion (roughly USD3 billion) (PEMANDU, 2010). Specifically focusing on medical tourism industry, the anticipated revenue to be generated in Asia is RM14. 2 billion by 2012 (roughly USD4. 3 billion), with Malaysia is expected to bring in RM2. 1 billion (roughly USD64 million) from that amount (Ang, 2009).As a comparison, India, another top Asian medical tourism destination, expects to gain USD2 billion by the same year (Connell, 2006; Horowitz and Rosensweig, 2007). These statistics surely are translated by a growing number of medical tourists around the globe. The movement of medical tourists is another significant indicator of this trend. At the global stage, approximately 350 000 medical tourists moved from developed nations to less developed countries for treatment in 2003, while a year later 1. 18 million patients travelled to India alone and another 1. million to Thailand for the same reason (Horowitz and Rosensweig, 2007). Glancing at the local development, the Association of Private Hospitals of Malaysia (APHM) has been projecting for a stable 30% growth of takings from foreign patients until 2010. This is apparent from the steady increase of foreign patients to Malaysia which recorded a total of 39 114 patients in 1998 and 374 063 patients ten years later (APHM; Liow, 2009). In terms of revenue, RM14. 1 million was documented in 1998 before jumped to RM299. million in 2008 (APHM; Liow, 2009), and is expected to contribute to another RM540 million in 2010 (Leonard, 2009). The revenue per patient has almost tripled from RM360 in 1998 to RM800 in 2008 (Choy, 2010). In the latest development, medical tourism is expected to generate RM4294. 4 million of Gross National Income, together with 5295 jobs in 2020 (PEMANDU, 2010). This occurrence has readily attracted a number of giant MNCs with diversified structure such as General Electric (GE) to invest further in the industry (Panjanadan, 2010). The Revolution of Medical TourismThe presented statistics did not appear by chance. The numbers occurred out of plausible factors. The development of medical tourism industry is indeed different (Horowitz and Rosensweig, 2007). As mentioned earlier, Schroth and Khawaja attributed the uniqueness of the industry’s current development to the forces of market’s demand and supply, which is in resonance with Horowitz and Rosensweig (2007) who ascribed it to the movement of patients from industrialized nations to less developed countries. Connell (2006) argued that medical tourism is a niche which 170 xperienced rapid growth and has become an indust ry. The said paper also enlisted several factors promoting the development of medical tourism, such as the low costs factor, the long waiting list, the relatively affordable international air travel and favourable exchange rate, plus the aging of the baby boomers generation. These factors are also often cited in a number of studies regarding medical tourism such as Hansen (2008), Herrich (2007), Horowitz and Rosensweig (2007), Garcia Altes (2005), Marlowe and Sullivan (2007), and Schroth and Khawaja (2007), to name a few.Apart from these popular factors, other notable factors motivating the development of the industry spotted in the literature extent are the use of internet and mobility of technology, the unavailability of certain procedures in the local market, and the reduced trade barriers encouraging the mobility of workforce. Hansen (2008) argued that the revolution in medical tourism today is consumer-driven. This is in line with Horowitz and Rosensweig (2007) who argued that the industry is market driven with complex involvement of multitude medical, economic, social and political factors.While the progress of the industry seems to be very promising, the general overview of Malaysia’s involvement at the international level is not very charming. Even though medical tourism experienced an astounding per annum growth of 22% from 2004 to 2009, the global share is still considered as small with RM350 million in 2010 (PEMANDU, 2010). Furthermore, PEMANDU also reported that while the global healthcare travel is a multi-million dollar industry, Malaysia is yet to get a sizeable share.The said industry is expected to generate USD75 billion of revenue in 2010 at the global level, while Malaysia is expected to make about USD0. 1 billion. The statistics provide a brief sight on the development in the country weighted against the global development. Malaysia should therefore be proactive enough to catch up with the global progress to stay competitive in the i ndustry. To enable this, the players and responsible parties must quickly recognize potential constraints that can hamper the development and address the issues well.The Required Expertise and the Potential Economic Opportunities Based on previous arguments, medical tourism offers bountiful opportunities and chances. In order to remain competitive at the global stage, marketing strategies should be revised against the present circumstances. Marketing the medical expertise and offerings should be distinctively conducted. The primary concern of assessing an excellent marketing strategy is the effectiveness of the strategies implemented.StuartKregor (2005) argued that defining marketing excellence for medical-related industry is different with that of the commercial-based industry. As customer is the centre of marketing excellent in the industry, the paper suggested that the effectiveness of marketing strategies should then be done by measuring the customer’s satisfaction over t he service provided. Therefore, all other marketing excellence measured by considering the profit, return on investment or sales as in any other commercial industries should be changed to be more customer-oriented rather than organizationaloriented. Building he strategies can be done by â€Å"developing, communicating and delivering the right emotional benefits to the targeted customers† (Stuart-Kregor, 2005, pp. 117). The right emotional benefit here is viewed as brand by Stuart-Kregor (2005). This paper is in agreement with the argument, which is to develop the marketing strategies by focusing on the emotional benefits (brands), and assess the effectiveness of the strategies by measuring the satisfactions of the customer. Further discussion on this is available in the next section. 171 The science of excellent marketing strategies would be wasted without a good delivery system.The state of local expertise, technologies and facilities must be attended to in order to assess t he quality of the service offered against the global level. This is where the industry should strive to be as similar as other excellent providers. The commodification of medical tourism (Chee, 2007) is an evident of this occurrence. Dunn (2007) argued that patients are making choices on medical tourism destinations based on how similar is the service delivered, especially concerning patients from industrialized nations, and the service is expected to come with much lower price.Consequently, it is observed that patients are not looking for low cost products at the expense of the quality in the industry. Successful players realize this and capitalize on the factors well. This explains the rapid movement of workforce and technologies across the four corners of the world. India as an example has been successful in luring its medical doctors who have been trained and worked abroad to return with their internationally recognized expertise and work in the country.Thailand and United Arab Emirates have been successful in rearranging for international collaboration in the industry (Schroth and Khawaja, 2007). Through these strategies, the countries have been able to keep their expertise, technologies and facilities up with the global standard. Proposed Strategies of Reviving and Sustaining Medical Tourism: The Case of IJN With the national governments’ involvement recently (Chee, 2007; Noor Hazilah, Roslan Johari and Kadar, 2010; PEMANDU, 2010), the industry has been attracting the interest of many concerned parties.Since the medical tourism is fast becoming a commodity (Chee, 2007), its marketing strategies should be focusing more on brands and less on products to be distinctive than other providers. As in Malaysia, the country is capable of offering similar products with the rest of other players in the world. While Malaysia has been focusing on cost all this while, it is suggested then for the country to deliver a unique brand which is capable of attracting the interest of potential medical tourists, without desecrating the cost advantage.In order to do so, it is particularly important for the players to implement the export market orientation behaviours within their organization, which are generating, disseminating and responding to the export market intelligence (Cadogan, Diamantopoulos and de Mortanges, 1999). Consequently, Malaysia is expected to be able to woo medical tourism patients even more. Hazilah et al. (2010) reported that a medical tourist spends double than a regular tourist while they are in the country. This high buying power therefore is capable of generating more economic opportunities.The medical tourist needs are also offering a lot of opportunities for Malaysian. Apart from medical attention, they need to have accommodation for their accompanying family members. New jobs have been underway to better serve the medical tourists, such as the healthcare broker. A healthcare broker assists the patient to choose a medic al institute and arrange for the patient’s needs while in here, including visa, accommodation and holiday arrangement. Thanks to the internet, these can be arranged prior to the patient’s arrival in the country.To describe more of these strategies and opportunities, this paper choose to present the IJN as a case study merit the discussion. The National Heart Institute or Institut Jantung Negara (IJN) has been established in 1992. The privatization of the institute was done on many premises, especially concerning the potential it has to expand its expertise and to liberalize the 172 financial capabilities of the institute. IJN did not take long to materialize that. A year after its privatization the institute has been able to be financially liberalized and hence reduce the government intervention in its administration.By now, IJN has accomplished a great number of medical milestones recognized not only in the country and the region, but also internationally. To further advance ahead in medical industry, IJN is joining its local peer private institutions to take part in the global medical tourism industry. The previous mentioned factors of global medical tourism industry’s progressive development served as the basis for IJN to be a part of the industry. Besides, like Singapore, the medical tourism industry in Malaysia is receiving a lot of government’s assistants.Being a nationally structured industry, medical tourism therefore is regarded as a potential industry in which would be able to position IJN better. The Malaysian government has been playing an active role in developing the industry in Malaysia since 1998. The main driver of this is to revive the private medical industry after the 1997 Asian economic downturn which has affected the industry very badly. The success story of Thailand which managed to get the industry out of the crisis by focusing on delivering the service to foreign patients has prompt the government to encoura ge private players to do the same.Consequently, while Thailand has been restructuring the industry without much government involvement, Malaysia and Singapore has been leveraging the industry well with cooperation between the public and the private sectors. IJN has been viewing this very positively and has since become a significant player in the region. While being rapidly developing the industry, the players recognized several major constraints which are able to slow down the progress. Coordination is a key constraint. To increase coordination, the Association of Private Hospitals of Malaysia (APHM) was formed to increase coordination between the private players.The steadily increasing number of foreign patients and revenues generated since 1998 as shown in Table 1 is an evident of the successful strategies implemented. However the industry, weighted against the global development, was still considered as insignificant. Resulting from the government’s enthusiasm towards med ical tourism as a prospective economic driver industry, and the intensity and potentials portrayed by private sectors, the Malaysia Healthcare Travel Council (MHTC) was established in July 2009.The main purpose of the council is to coordinate promotional activities of medical and healthcare tourism industry in the country. As a part of the economic transformation program, the industry is expected to shift their attention to generate higher patients’ volume, expand the target market beyond Indonesia which is currently the main market of the industry, create alliance across border, and enhance customer experience in the first phase of the strategy. In the following phase, more attention is given on mproving the infrastructure and specialists capacity to attract the more profitable in-patient segment (PEMANDU, 2010). 173 Table 1. The Volume of Foreign Patients and Revenue Generated by Medical Tourism Industry in Malaysia Year 1998 2001 2002 2003 2004 2005 2006 2007 2008 Medical Tourists/Foreign Patients 39,114 75,210 84,585 102,946 174,189 232,161 296,687 341,288 374,063 Revenue (RM million) 14. 1 n/a 35. 9 58. 9 105. 0 150. 9 203. 66 253. 84 299. 1 Another strategy to improve the medical tourism performance is through focusing on specific players.There are approximately 223 private hospitals operating in the country in 2008 (Frost & Sullivan, 2009). Of this number, the government has decided to focus on 35 private hospitals to capitalize on the industry with several characteristics outlined. The characteristics include being a member of APHM, has obtained the Malaysian Society for Quality in Health (MSQH), ISO or other international accreditations, offers major specialties and/or some sub-specialties, provides for a minimum 50 beds, and has its own websites.IJN has been one of the selected 35. The commitment demonstrated by IJN towards the industry is paramount. In order to be internationally recognized, the institute has been striving hard to be in the s ame par with the other international organizations. IJN has been accredited by JCI in 2009, which is a recognition of the strong culture of safety and quality within the organization. The internationally recognized accreditation is expected to improve IJN’s international positioning in the future.IJN realizes that in order to make the most of the industry, it needs to build a customer-oriented system. Beginning in 2006, the institute has been conducting the Customer Focused Program. The program was aimed at transforming IJN into a global centre of excellence by ensuring customers’ satisfaction. In 2008, the institute launched what was designed as the second phase of the program, called Customer Focused Culture. While the CFP was initiated to increase awareness of ensuring customers’ satisfaction, the CFC aimed at internalizing the institute’s shared values across the rganization. IJN also comprehend its capacity constraint which is becoming the largest hi ndrance from going big in the global medical tourism industry. Apart from improving on its culture system, the institute has been adamant in enhancing its infrastructure capabilities. A major extension work has been carried out at IJN to expand its capacities from 270 beds to 432, eight wards to 13, 23 outpatient clinic rooms to 59, and an international patient centre, to improve its service for customers.This is in line with numerous governments’ incentives offered to the private hospitals embarking on medical tourism industry to expand their infrastructure capacities. In August 2009, IJN has its new wing officiated by the Malaysian Prime Minister, who acknowledged that the institute has undergone RM230 million expansion program since 2005. In the same ceremony, the Prime Minister has also announced the proposal for IJN to become a research and development institute, measuring itself against the international best heart institute such as the Cleveland Clinic Heart Centre in the US.These are all evidences of how IJN has been greatly employing the export market orientation behaviors within its organization. In commenting the current development of the industry, IJN has expressed its concern for the country to be more progressive towards promoting medical tourism. 174 The IJN Holdings Group Managing Director, Datuk Mohd. Radzif Mohd. Yunus mentioned that the failure for Malaysia to capitalize on its capabilities in the industry would result to the loss of human capital as they will migrate to other countries with better offers.This is also reiterated by Datuk Syed Hussien Al-Habshee, the Secretary General of National Chambers of Commerce and Industry Malaysia (NCCIM) who said that the country need to step up its marketing efforts of medical tourism if it wants to catch up with Thailand and Singapore. PEMANDU (2010) has confirmed the assertion by reporting on the stronger growth of the industry by neighboring Thailand and Singapore. The set up of MHTC and several other initiatives are therefore deemed as timely to help Malaysia to rise in the industry at the global stage.Conclusion and Recommendation As exemplified in the discussion, medical tourism offers a lot of economic opportunities and hence is indeed a potential contributor to economic growth. However, Malaysia, while has been enjoying the growth of the industry vehemently over the pass few years, has not been capitalizing the industry well compared to the other global players. Therefore, the Malaysian players need to revise their marketing strategies and delivery system, as represented by IJN.The cooperative efforts between the public (government) and the private sectors too must be further carried on, especially for the sake of protecting the interests of the local society and the survival of the medical tourism players. It is strongly suggested for medical tourism players in the country to leverage on their expertise by focusing the marketing strategies on brands rather tha n on products, as well as enhancing on their infrastructure and culture systems to be more export market-oriented. In doing so, however, the players must not disregard the country’s current edge, which is the competitive cost.In terms of theoretical development, this paper is believed to be able to expose the medical tourism niche and its economic opportunities, as well as the marketing strategies fitting the industry. Quite a number of studies involving Malaysian medical tourism industry have been conducted. Nonetheless, this paper presents the scenario from the view of a single case study. It is highly suggested for similar studies to be conducted with the presence of empirical data to see the quantifiable aspects of the industry in the future.With such studies, it is expected that further theoretical contributions can be made, and hence the progress of the industry can then be expedited even more. Reference Ang, Elaine. Malaysian Medical Tourism Growing. The Star, February 14, 2009. Cadogan, J. W. , Diamantopoulos, A. , & de Mortanges, C. P. (1999). A measure of export market orientation: Scale development and cross-cultural validation. Journal of International Business Studies, 30(4), 689-707. Chee, H. L. (2007, January). Medical tourism in Malaysia: International movement of healthcare consumers and the commodification of healthcare. ARI Working Paper, No. 3. Retrieved from www. ari. nus. edu. sg/pub/wps. htm Choy, L. B. (2010, April 13). Medical tourism good for Malaysia’s health. News Straits Times. Retrieved from http://findarticles. com/p/news-articles/newstraits-times/mi_8016/is_20100413/ medical-tourism-malaysias health/ai_n53130944/ 175 Connell, J. (2006). Medical Tourism: Sea, sun, sand and †¦ surgery. Tourism Management, 27. 1093-1100. Dunn, P. 2007. Medical Tourism Takes Flight. Hospitals and Health Networks, 81(11): 40-44. Frost & Sullivan (2009, October 28). Frost & Sullivan: Growing healthcare tourism in Malaysia. Retrieved from http://www. alaysiahealthcare. com/ Garcia-Altes, A. (2005). The development of health tourism services. Annals of Tourism Research, 32 (1): 262-266. Hansen, F. (2008). A revolution in healthcare. Review-Institute of Public Affairs, 59(4), 43-45. Health and medical tourism will boost growth: Datuk Liow Tiong Lai. The Star, November 08, 2008. Retrieved from http://www. wellnessvisit. com/liowhealth-and-medical-tourism-will-boost-growth. php Herrick, D. M. (2007, November). Medical tourism: Global competition in health care. NCPA Policy Report, No. 304. Retrieved from www. ncpa. org/pub/st/st304 Horowitz, M. D. Rosensweig, J. A. , & Jones, C. A. (2007). Medical tourism: Globalization of healthcare marketplace. Medscape General Medicine, 9(4), 33. Leonard, T. (2009, October 28). Medical tourists to bring in RM540mil by 2020. Retrieved from http://www. malaysiahealthcare. com/ Marlowe, J. , & Sullivan, P. (2007). Medical tourism: The ultimate outsourcing. HR. Human Resource Planni ng, 30(2), 8-10. Noor Hazilah Abd Manaf, Roslan Johari Dato’ Mohd Ghazali, & Kadar Marikar. (2010). â€Å"Positioning Malaysia in Medical Tourism†. Paper presented at the International Conference on Marketing (ICMAR), June 2010, in Kuala Lumpur.Panjanadan, S. (2009, August 9). GE looking into enhancing presence in tourism Retrieved from healthcare. http://bernama. com/bernama/v5/newsbusiness. php? id=519842 PEMANDU (2010, September 21). Healthcare-EPP Panels. Retrieved from http://www. pemandu. gov. my/index. php? option=com_content&view=article&i d=619&Itemid=139&lang=en Schroth, L. , & Khawaja, R. (2007). Globalization of healthcare. Frontiers of Health Services Management, 24(2), 19-30. Speech by YB Dato’ Sri Liow Tiong Lai, Minister of Health Malaysia, at the APHM International Healthcare Conference and Exhibition at KLCC,

Sunday, November 10, 2019

Case Analysis Essay

The case exposes problems that a world leading mobile telecommunication handheld producing company is facing under the pressure of complex internal and external challenges. The company, Research In Motion (RIM), is experiencing success in the smart phone market with explosive growth rate and big market share. The BlackBerry products which integrate different functions have reached 14 million subscribers worldwide and have over $ 6 billion in revenue. However, the great potential smart phone market also comes along with intense competition. RIM can hardly rest on its success and have to face other strong competitors. Meanwhile, several SHRD problems arise from the explosive growth of RIM. The R&D, the key factor to RIM’s success, has increased significantly both in terms of total number of employees as well as geographic scope of its operation. The explosive growth has caused great pressure on the R&D team. What’s more, great demand for engineers has made the talent and space scarce. Several feasible options are offered in the case, providing solutions to address the SHRD issues. The company is facing the problem in finding the way to manage its explosive growth. Environment Analysis RIM is operating in a sunrise market, a market with great potential and immense competition. RIM is the leading figure in the telecommunication market with explosive growth. BlackBerry which is RIM’s featured products, has reached 14 million subscribers worldwide and has over $6 billion in revenue.( Mazutis, 2011) RIM has more than 100,000 enterprise customers and an estimated 42 percent market share of converged devices thanks to its â€Å"push† e-mail architecture and built on security.( Mazutis, 2011) Besides North America, the telecommunication market has great potential worldwide. In China, there are over 524 million subscribers with only 39 percent penetration. (Mazutis, 2011) India is also experiencing fast growth rate with a 60 per cent increase and only 21 per cent market penetration. (Mazutis, 2011) However, great potential comes with great competition. Several competing platforms exist in the market. Symbian holds an estimated 65 per cent worldwide share of c onverged devices. (Mazutis, 2011) Apple’s iPhone also has a great impact on the smart phone market. What’s more, Microsoft and Apple are actively pursuing the business segment. The explosive growth rate has caused great pressure on RIM’s R&D teams at the headquarters in waterloo. In order to catch up with the dynamic market situation, RIM needs to ensure its R&D investment match its total sale. The hiring department at RIM has to work overtime in order to keep up with the growing demand for qualified engineers. Moreover, the R&D group has expanded to more locations not only in North America but also in England. Problem Identification The problem lies on the conflicts between traditional growth strategy (enterprise culture) and the high demand of R&D resources from rapid growth. RIM has unique culture that keeps a low employee turnover rate and maintains a good working environment for engineers. Centered in waterloo is the core to keep such culture. However, such concentration has caused SHRD issue regarding the high demand of R&D resources. The historic growth strategy makes the recruitment can hardly catch up with the pace of fast growth. To source from local talent pool, through employee referrals and new graduate recruitment has already consumed most of the best developers in the area (Mazutis, 2011). What’s more, attracting outside talent to Waterloo was difficult given the competitive nature of the global software development industry. The shortage of physical space at RIM’s Waterloo campus and the specific recruitment make it even harder for RIM to find qualified engineers. Solution: Enterprise culture is needed to be changed in the RIM case; The DNA of the company is needed to be rearranged. Instead of keeping the â€Å"Waterloo centered† culture, RIM should make further move in the direction of â€Å"dual core†. It is obvious that Waterloo is facing both talent and physical space scarcity. The location lacks the ability to attract talents out of the region due to the nature of the highly competitive software industry. Although RIM has already made expansion outside Waterloo, the â€Å"Waterloo centered† is so deeply rooted in the culture that makes the expansion lagging behind the fast growth. RIM should reinforce the status of its research facilities in America. Instead of keeping two separate R&D departments at different locations, RIM should merge the two departments into one big â€Å"Headquarter† in America at a desired location. By merging to one location, RIM can avoid the problem of development integration and promote innovat ion. Thanks to the comprehensive legal framework to protect intellectual property in America, RIM can put parts of its core work at the â€Å"headquarter† in America without worrying piracy and relief the pressure at Waterloo. What’s more, the American headquarter also has strong advantage in recruiting talents nationwide. The HR department should establish co-op program to attract talent new graduate student. The nationwide campus recruitment campaign should also be conducted by the lead of the HR department. In order to maintain low employee turnover rates, competitive employee benefits and enterprise culture education should be guaranteed as part of the HD strategy. Action Plan: Phase one: American headquarter location selection. In order to select the most suitable location for the headquarter in America, the location must have the following characteristics:1) technology sector has already been existed in the location 2) big local talent pool 3) close to top level universities with strong engineering program. The mentioned location selection criteria would make sure the company has the ability to meet the high demand from R&D group. Current location Dallas or Chicago are the best choice relocation cost would be minimized. Phase two: The involvement of HR department. Enterprise culture shift should be conducted by the HR department. The â€Å"dual core† culture should be introduced to current employee and managers. Current Waterloo employee should be contacted whether they have the will to relocate. Phase three: The HR department should establish new co-op program at the new location. On campus recruitment campaign should be conducted at universities with strong engineering program. Meanwhile, good employee benefits and enterprise culture education should also be provided in order to keep a low employee turnover rate. References: Mazutis, D, (2011)ï ¼Å' Research in Motion: Managing Explosive Growth. Richard Ivey School of Business, The University of Western Ontario.

Thursday, November 7, 2019

Illogical Comparisons The Weirdest Topic on SAT Writing

Illogical Comparisons The Weirdest Topic on SAT Writing SAT / ACT Prep Online Guides and Tips Oftentimes, if I make an outlandish comparison, someone will turn to me and say, "You can't compare apples and oranges, Alex." Grammatically speaking, however, you absolutely can compare apples and oranges- they're both fruits! However,it's true that some comparisons are nonsensical, like a comparison between apples and eating apples. This kind of construction is called an illogical comparison, and it's one of the most unusual concepts on SAT Writing. Though essentially simple to spot, illogical comparisons are unfamiliar for most students becausethey rarely come up elsewhere. Feature image credit:MicroAssist/Flickr You Can Only Compare Equivalent Things An illogical comparison occurs when a sentence compares two things that aren't of the same type: Jimmy’s restaurant has more customers than Bob does. Even though it might seem fine, this sentence is comparing "Jimmy's restaurant"with "Bob," which makes no sense. In order to correct it, we have to alter the wordingso that the two things being compared are the same type of thing: Jimmy’s restaurant has more customers than Bob's restaurant does. This sentence, though correct, sounds pretty repetitive. To streamline it, we can drop the second "restaurant": Jimmy’s restaurant has more customers than Bob's does. It's still clear that we're comparing Jimmy and Bob's restaurants, but in a way that's not as redundant sounding. Depending on the sentence's construction, it mayalso be correct to substitute "that" or "those" for the second noun (as long as it's the same as the first one): I prefer the novels of J.K. Rowling to those of Stephenie Meyer. ("Those" takes the place of "the novels.") Though they look the same on most maps, the sizeof Alaska is actually twice that of Texas. ("That" takes the place of "the size.") There are two main types of illogical comparison errors that appear on the SAT writing: comparisons between people and things and comparisons between The first key rule is that you must compare people to people and things to things. So to return to our first example, it's correct to compare Bob's restaurant and Jimmy's restaurant because they're both things or to compare Bob and Jimmy because they're both people but you can't compare Jimmy's restaurant and Bob or Bob's restaurant and Jimmy. The second rule is that you can't compare something of specific type to all things of that type. This rule may sound strange, but it doesn't make sense to compare one person with everyone- you would compare them with everyone else. You can't compare something with a group that includes that thing without specifying that you're talking about everything else in the group. Let's look at an example: Incorrect: A cheetah is faster than any land mammal. Correct:A cheetah is faster than any other land mammal. Although most illogical comparisons questions on the SAT test one of these rules, you may see some that don't. In those cases, you'll have to use common sense to determine if a comparison is logical. For example, it makes sense to compare a train and a car, it doesn't make sense to compare a train and the length of a car. Pay attention to exactly what the sentence is saying- it's easy to extrapolate the intendedpointand miss the error in the wording. Keep this SAT writing strategy in mind! You can compare authors to authors and books to books but not books to authors. (Image credits: far left, Daniel Ogren; left, Gage Skidmore) How to Approach Illogical Comparisons on the SAT Illogical comparisons questions appear relatively frequently on the SAT writing: you are likely to see one or twoof them, especially since they can appear inboth Identifying Sentence Errors and Improving Sentences questions. Luckily, illogical comparisons generally appear in very similar ways, sothere are just a couple of clues that you need to watch outfor because they will often signal a comparison issue: Comparison key words- the words "like," "unlike," "as," and especially "than" almost always indicate a comparison and thus the chance for an illogicalone Full names- this is a slightly weird point, but if a question includes the full name of a person it often involves an illogical comparison. These names usually belong toartists or writers, and the sentence will set up a faulty equivalencebetween the individual and her work. Practicelooking for these clues on every SAT writing question until it becomes second nature. Identifying Sentence Errors Unlike most of the grammatical issues that show up in Identifying Sentence Errors (ISE) questions, illogical comparisons are hard to spot by just checking underlined words. Instead, as I mentioned above, you’ll need to keep an eye out for words that signal a comparison (like/unlike, as, than) and full names of individuals. If you see a comparison that you think might be faulty there are threesteps you need to take: Check for underlined nouns. Generally speaking, if there is an illogical comparison, one of the mismatched nouns will be underlined. Determine what the comparison is between. What two things isthe sentence, as written, comparing? Circle the nouns in the text. Decide whether the two things are equivalent. Is there a person vs. thing conflict? Are the two words being compared not equivalent in some other way? Let’s go through this process on a real SAT question: As with all ISE questions, the first step is to read the sentence. In this case, you should notice the clues "writer Sigrid Undset" and "like," which indicate that there may be an incorrect comparison. Are there any underlined nouns? Yes, both C and D include a noun. It's not immediately obvious which is involved in a comparison, so let's move on. What is being compared? Nowthe questions gets a bit trickier- the first part of the sentence, "Norwegian writer Sigrid Undset is like the novelist Sir Walter Scott," includes a comparison, but neither of our two underlined nouns. Plus, it's definitely correct, since it compares two people. However, there's another comparison in this sentence, "unlike his books," which does include an underlined phrase. So what's being compared with "his books"? "Unlike his books" is a modifier describing "she," which refers to Sigrid Undset. Are the two things equivalent?The comparison is between Sigrid Undset, a person, and SirWalter Scott'sbooks, things, so this is an illogical comparison. C is the correct answer- "his books" should be replaced with "him." This is an especially tricky question because of itscomplicated sentence structure (C is actually a faulty modifier as well), but following these steps will allow you to break down even the most complicated constructions. Let's move on to illogical comparisons in Improving Sentences. Improving Sentences Illogical comparisons appear in much the same way in Improving Sentences as they do in ISE, so you'll need to keep an eye out for the same clues: full names of people and comparison words. Once you've determined that there's likely an illogical comparison, follow these steps: Understand the error. The first step is to determine, what, if anything, is wrong with the comparison. Why are the two items being compared not equivalent? Rememberthat the most common issues are comparing people to things and something to all things of its type. Rule out answers that make the same mistake. Once you understand why the comparison is illogical, you can rule out all the answers that don't fix the problem. Pick between remaining choices.If there's more than one answer left, choose between the remaining answers. Watch for extra words that make the sentence ungrammatical and issues with plural vs. singular. This process may seem confusing, but it's actually quite simple in practice. Let's try it out on an official SAT question: After reading the sentence, you should notice the clue word "than," which indicates that this likely an illogical comparisons question. What, if anything, is wrong with the comparison?The sentence is comparing "the mass of its tiny body" with "humans." This is an illogical comparison- you can't equate the mass of something with a human. Thecomparison should be between the mass of an insect and the mass of a human.We can eliminateA. Rule out answers that make the same mistake.Answer choices C and D contain the same error: C merelytweaks the word order and D replaces the singular "human" with the plural "humans," which is actually even more wrong since the comparison is with a singular insect's body mass. Answer E seems to fix the problem by adding "body," but it's still not correct to compare a human body with the mass of an insect body. Pick between the remaining choices. The only answer that's left is B, which correctly compares "the mass of its tiny body" and "that of a human's body." B is the right answer. Comparing the size of an Allosaurus and the size of a human makes sense! (Image credit:Dropzink) Overview:Key Rules and SAT Writing Tips As a review, the list below includes the main ideas we've covered in this article and some helpfultips for using them on the SAT Writing. Clues to watch for: Comparative constructions: than, as, like/unlike Full names, especially of artists and authors Underlined nouns Key rules: Comparisons must be between equivalent things Compare people to people and things to things Don't compare something to a group it's part of SAT writing strategies: Practice watching for the clues and checking whethercomparisons are illogical. This type of error is initially difficult to spot, but once you've gotten familiar withthem, they tend to jump out at you. When dealing with illogical comparisons, don’t assume shortest is best. Though this rule often works for other types of errors, for these questions it will almost always give you the wrong answer. Remember that "that" is singular and "those" is plural. Test Your Knowledge! I've created some SAT Writing practice questions to help you get the hang of recognizing and understanding illogical comparison questions. Checkthem out below and send any questions my way in the comments! 1. Michel Foucault's theories about(A) the function ofpower in society are(B)radically(C) different than most philosophers(D).No error(E) 2. The British Library has more books than the books in all of the world's libraries. A.the books in all of the world's libraries. B. all of the world's libraries. C.the books in anyof the world's other libraries. D. the world's libraries. E. any other library in the world. 3. Throughout(A) history, many artists have been(B) more famous for their life stories than(C) for their work (D). No error. (E) 4. Although we often think of cheetahs as the fastest animals in the world, the speed of a peregrine falcon is actually greater than it. A.the speed of a peregrine falcon is actually greater than it. B. peregrine falcons are actually faster than them. C. the speed of a peregrine falcon is actually greater. D. peregrine falcons are more fast than those other animals. E. greater yet is the speed of the peregrine falcon. Answers: 1. D, 2. E, 3. E, 4. B What's Next? Since illogical comparisons are errorsin sentence structure, they're similar to issues with parallelism and faulty modifiers (coming soon). Consider taking a look atour grammar guides on those topics. If you're planning to take the SAT next year, make sure to check out our guide to the redesigned SAT. Maybe you're more concerned about the essay? In that case, take a look atour guides onhow to score a perfect 12, how to plan your examples in advance, and 15 ways to improve your score. For more big picture strategies, try these 8key tipsor check outour guide to reaching an 800 on the SAT Writing. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep program. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Writing and grammar lesson, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial: